The privacy and security of your personal information is extremely important to us. This privacy policy explains how and why we use your personal data, to make sure you stay informed and can be confident about giving us your information.

What is a privacy policy?

A Privacy Policy provides users of our website with a clear explanation of what they can expect to happen to any information provided to us through the website. This may be information directly provided, such as personal information like names and contact details; it may also include information which is indirectly provided when your device connects with our website.

There are laws, including the General Data Protection Regulation (GDPR), which govern what information we collect and how we collect it. These laws are designed to protect your privacy as an individual. Genesis Orthopaedics is committed to upholding these laws and being open and transparent about how we use information collected on our website, and how we contact you for marketing purposes, where you have opted-in.

How we use your information

This privacy policy sets out how Genesis Orthopaedics uses any information that you give to us when you use this website.

We will not share the information you provide or which is collected automatically with any other organisations to use for marketing or commercial purposes, nor will we share your information outside of Genesis Orthopaedics. Where we collect any information from you either directly or automatically (as described above) it will only be used in accordance with this privacy policy.

In order to comply with any changes in the law or to offer a better user experience, we may update this policy periodically. You should check this page from time to time to ensure that you are happy with any changes.

Genesis Orthopaedics is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified, when using this website, it will only be used in accordance with this privacy statement.

Information we collect

Genesis Orthopaedics is the data controller for information submitted through our website. We will use your information to process your enquiry and contact you with relevant information. This information may be visible to our practice manager, website developer and hosting company, who all work on behalf of Genesis Orthopaedics.

We may collect the following information on this website:

  • Name, title, or any other information you provide
  • Contact information such as email address and phone numbers
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to customer surveys and/or specific initiatives

You may also choose to opt-in to hear from us by email about our latest news, events, health education and information about our services. This can be done through the website. We will only add you to our mailing list where you have told us to do so. You can unsubscribe at any time.

Information we do not collect

We will not request or collect the following information on any section of this website:

  • Clinical data that identifies you personally, such as your private medical history
  • Data that reveals confidential information about your own clinical activities, such as your patient profiles or lists
  • Any other data that might compromise patient safety or confidentiality
What we do with the information

We require this information to understand your needs and provide you with a better service, and in particular for the following reasons:

  • Internal record keeping and database maintenance
  • To improve our services using statistics in anonymous aggregate
  • To send emails or make other communications (on an opt-in basis in accordance with the UK Data Protection Act 1998) which we think you may find interesting using the email address and other details you have provided
  • From time to time, we may also use your information to contact you for market research purposes. Such contact will be strictly optional and imposes no obligation. We may contact you by email, phone, fax or mail. We may use the information to customise the website according to your interests.
Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

How we use cookies

A cookie is a small file which asks permission to be placed on your computer’s hard drive. We use cookies to help provide the best experience on our website. We do this by tracking how you use our website, remembering your preferences and using them to display relevant information. If you continue, we’ll assume that you are happy to receive all cookies on the Genesis Orthopaedics website.

We may also use cookies for statistical analysis purposes, which make no use of personally identifiable data. Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not.

A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us.

Can I decline or remove cookies?

Yes. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer.

To find out how you can you modify and control cookies, visit this information page on the ICO website. https://ico.org.uk/for-the-public/online/cookies/You You can choose to accept or decline cookies.

Links to other websites

Our website may contain links to other websites of interest. However, once you have used these links to leave our site, you should note that we do not have any control over that other website. Therefore, we cannot be responsible for the protection and privacy of any information which you provide whilst visiting such sites and such sites are not governed by this privacy statement.

As with any website, you should exercise caution and look at the privacy statement applicable to the website in question.

Controlling your personal information

We will not sell, distribute or release your personal information to third parties under any conditions, unless we have your permission or are required by law to do so.

Accessing or updating personal information we hold about you

We store and handle all personal information we hold about you according to the rules laid down by the law and the codes of practice which govern information processing.

You can find out what information we hold about you by contacting us through this website and we will provide you with a copy of what we have on record. There will be no charge for this facility.

If you believe that any information we are holding about you is wrong or incomplete, please contact us and we will amend any information found to be incorrect.

You may contact us at any time to unsubscribe from any of our services or to request that we remove your details from our records.

Digital marketing

You will only receive marketing information from us where you have indicated consent to receive it. We pay for advertising on Google (Google Adwords), where we provide relevant content based on search terms. We may from time to time also use Facebook, paying for targeted adverts about specific relevant content. You can unsubscribe from any marketing delivered by us at any time by contacting us.

Contact us about our privacy policy

Should you wish to contact us about our privacy policy or our general approach to privacy and confidentiality please email us at enquiries@matthew-burwell.co.uk and we will direct manage your enquiry.

Disclaimer

Although we always endeavour to provide content on our website that is relevant and up to date, we cannot guarantee or provide any conditions or warranties that the information will be: current, secure, accurate, complete, and free from potentially harmful code or other mechanisms such as bugs or viruses.

While we provide a description of clinical and other services offered by Genesis Orthopaedics, individual advice should always be sought in a consultation with a medical professional.

Any loss or damage experienced by the user or any associate as a result of visiting or using the Genesis Orthopaedics will not be the responsibility of Genesis Orthopaedics. This applies in all circumstances including where the loss or damage was predictable, arose in the normal course of events or where the organisation or its agents had been previously advised that the loss or damage was likely to occur.

Additionally, Genesis Orthopaedics will not be held responsible for any direct, indirect or consequential losses; any loss or damage caused by civil wrongs (‘tort’, including negligence), breach of contract or otherwise; the use of this website and any websites that are linked to or from it; the inability to use this website and any websites that are linked to or from it.

Web analytics software

This website has software (Clicky, Google, Matomo, Metrica and Microsoft Clarity) so we can check it’s working as it should and help us improve it.

These tools use cookies – small text files kept on your computer to collect standard internet log info and movement on the website in an anonymous form.

Info generated by the cookie (including IP address) is transmitted to the respective analytics provider – all of whom are fully GDPR compliant.

IP addresses

We use analytics software to view IP addresses of visitors to this website. We do so in order to reduce/prevent click fraud as a legitimate interest.

We do not connect IP addresses with other behaviour or data.

 

This policy is effective from 1st May 2018; updated 25th March ’22.